Customer Delight: 7 Strategies to Delight Your Customers
It goes without saying that you should try to satisfy your customers.
But today’s consumers are informed, and keeping them satisfied won’t keep them loyal.
Now read that last line again.
To build a true community of brand advocates and drive long-term growth, you have to do more.
You have to delight them.
Unfortunately, while customer delight is a popular catchphrase, most companies don’t achieve it. That’s why we’re going to give you actionable customer delight strategies to help you stand out from the competition.
This article tells you what customer delight is and how you can deliver it.
What is customer delight?
Customer delight is when you provide a customer experience that exceeds expectations. The customer is pleasantly surprised and associates that positive emotional reaction with your brand.