9 Email Marketing Metrics & KPIs to Track and how to Improve Them
When you travel down the email marketing road, there is no fast lane. Developing a winning email strategy takes time and every campaign is a learning experience.
While it’s true that industry benchmarks can provide some insight into how your emails are performing, no one else in your industry is producing the same content as you or delivering it to the same subscribers.
Comparing your own email marketing metrics to those industry standards can give you context, but it’s more important to focus on improving your own email campaigns. By tracking the right email metrics, you can slowly make small changes and optimize your efforts.
Comparative reporting in the MailerLite dashboard