WordPress 102: How To Track Visitors on WordPress
Whether you just created a website on WordPress or have had one for years, one of the most important parts of running your website is tracking the metrics.
You’ve invested time marketing yourself and your brand by creating content, setting up site functionality, and promoting your brand on other channels like social media platforms or through influencer marketing. To an extent, some of these things are out of your control. However, you do have ownership of your WordPress visitor metrics, which serve as the anchor point for your brand’s success.
Tracking your visitors on WordPress is crucial if you want to understand where your audience is coming from and what they’re doing on your site. Each visitor is an opportunity to convert another customer, turn them into a brand advocate, increase site traffic, build your email list, and ultimately sell more products and services.