How to Make a Killer Re-engagement Email Sequence and Win Back Lost Subscribers
You lose a quarter of your subscribers every year.
Sure, people unsubscribe. Everyone knows that. But you’re actually losing more people than you realize.
Email unsubscribes aren’t the only way for you to “lose” your subscribers.Research from Marketing Sherpas shows that email list decay costs you about 22.5% of your subscribers per year.
Loren McDonald, of IBM Marketing Cloud, argues that you lose 10% to 25% of your subscribers on top of that.
Not because they unsubscribe – but because they stay subscribed and stop interacting with you.
These people are ignoring you, and you might never know it.
Sure, it could be because of increasingly crowded inboxes, or inbox placement rates (hello “promotions” folder!), but…