10 Types of Emails: The Email Campaigns You Should Send Your Customers
How do you know what they want, what they really, really want?
90’s music references aside, how do you know what types of emails people want?
Emails are a marketer’s best friend. According to MarketingSherpa, 61% of consumers enjoy getting promotional emails weekly (and 38% would like emails even more frequently).
And you can tell what types of emails they want based on who they are (and what they do).
If they…
- Browse around, grab a cart, and then bail: trigger an abandoned cart email
- Just subscribed to your list: send a welcome email
- Have been a long-time loyal customer: send an anniversary email
“That seems like a lot of emails. Do I really need multiple campaigns?”