Write Win-back Email Subject Lines That Bring Customers Back
These days, companies in every industry are sending out messaging and content at a rapid rate, making it harder than ever to get people to pay attention to your brand’s content, news, and promotions. But this constant buzz of noise, good or bad, is not for nothing.
Maintaining strong customer relationships is one of the most essential factors for business success and a steady stream of communication has been the norm to keep those relationships afloat. One of the most common ways to do so is through strong win-back email subject lines, the initial hook to pull disengaged customers back in. The sad reality is that even the most loyal customers can sometimes drift away and stop engaging altogether.
Table of contents:What are win-back emails?What is a win-back campaign?Why send a win-back email?Why subscribers stop opening emailsWhen should a customer be included in a win-back email campaign?The importance of sending prompt win-back emailsWhy win-back subject lines matterBest practices to craft the perfect win-back email subject lineEmail subject line ideas to bring disengaged customers back around
ActiveCampaign makes it easy to set up an automation to re-engage customers.