Google SafeSearch Can Be Triggered By Use Of Explicit & Extreme Cursing
A couple of years ago, Gary Illyes of Google noted that using many more X-rated curse words can trigger Google to think your site is adult oriented and thus be filtered out by SafeSearch. But how much, how often, and how explicit do those words need to be on your site to trigger it?
The topic came up again on Mastodon where Marty Goosed asked “Do we generally think that Google would punish your #content for using curse words? Imagine you’ve written the most helpful piece of content while using real-world language – and that means you have to chuck in the odd f-bomb for effect.”
John Mueller of Google responded, “No. No difference that I’m aware of for web-search.” He did add that News, Top Stories, & Discover do have policies and mentions of using such words and that it can impact the visibility of your content in those areas. But with web search, John said no.