Five Reasons Having a Social Media Presence is Important for Your Business
Five Reasons Having a Social Media Presence is Important for Your Business
by Author | February 13, 2023
Is being active on social media important for your business? This article will touch on five reasons why having a social media presence is vital for modern-day business owners. Social media marketing plays a huge role in most businesses’ digital marketing strategies, and for good reason — it’s effective.
In fact, you’re missing out if your business doesn’t have a strong social media presence because, in 2022, the amount of time adults use social media across all platforms is higher than ever at 95 minutes per day.
If that’s not enough, according to a survey by Pew Research Center, 56% of Internet-connected adults have multiple social media accounts. This means that your business should be active on multiple social networks to reach the broadest audience.