Five things you need to know about content optimization in 2023
30-second summary:
- As the content battleground goes through tremendous upheaval, SEO insights will continue to grow in importance
- ChatGPT can help content marketers get an edge over their competition by efficiently creating and editing high-quality content
- Making sure your content rank high enough to engage the target audience requires strategic planning and implementation
Google is constantly testing and updating its algorithms in pursuit of the best possible searcher experience. As the search giant explains in its ‘How Search Works’ documentation, that means understanding the intent behind the query and bringing back results that are relevant, high-quality, and accessible for consumers.