It’s The Golden Age of Marketing. So Why Is the Fractional Model So Attractive?
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When I started my career in marketing, the discipline was fighting for a seat at the table. If you weren’t in Sales or Product, as a marketer you were most likely an order-taking resource for those two organizations.
Times have changed—considerably—over the past 10 years.
CEOs have recognized the strategic value and critical function that Marketing delivers for the company, and increased budgets reflect that faith: CMO budgets in 2022 increased to the equivalent of 9.5% of company revenues, up more than three percentage points from 6.4% in 2021, according to Gartner.