Full Guide to Real Estate 📭 EMAIL MARKETING ✔️
A decade ago it was hard to imagine buying or selling a house or an apartment online. But today the situation is absolutely different. In fact, in 2020 a whopping 63% of buyers made an offer on a house before they had seen it in person, according to the New York Times.
How do you communicate with clients then? Via email, because it is one of the most effective channels here. Because real estate email marketing is about communication at all stages of the purchase — from a welcome email to the moment clients sign the papers when buying/renting a house.
Browse our Real Estate email templates to start on your email campaigns right away
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So why do we need email marketing for real estate?
First, because it is perfect for nurturing clients. Second, email as a communication channel is preferred by 73% of millennials, who make the biggest share of buyers on the market. They choose it over other channels because they can open emails whenever it’s comfortable for them.