Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy
Last June, Google began testing a “profile strength” widget or status icon that shows you if you need to do more with your Google Business Profile. Well, that just went live on Friday and seemed to be fully rolled out. But many local SEOs are not happy with it.
Google places a little icon next to a “profile strength” label that shows you how complete your Google Business Profile is. Here is what it looks like:
Here are local SEOs show spotted this over the weekend:
Google added a “Profile Strength” to the NMX. pic.twitter.com/oJ6Z8tnNtX
— ClaudiaT (@ClaudiaTomina) February 17, 2023 — Darren Shaw (@DarrenShaw_) February 17, 2023
So what is the issue? Well, local SEO experts are the ones to know when the profile is complete. Just because a business listing doesn’t use every feature, for example ads, it doesn’t mean that the profile is not complete.
— Darren Shaw (@DarrenShaw_) February 17, 2023 — Darren Shaw (@DarrenShaw_) February 17, 2023 — ClaudiaT (@ClaudiaTomina) February 17, 2023