How to Scale Twitter Ads
Wondering how to deliver your best Twitter ads to more of your target audience? Looking for a guide to scaling Twitter ads?
In this article, you’ll learn how to scale Twitter ads so you reach your marketing goals more efficiently.
Virtually every digital advertising channel requires extensive testing, and Twitter campaigns are no different. Before you start increasing ad spend or expanding the reach of your paid Twitter campaigns, it’s essential to identify what drives the best performance.
Although the Twitter Ads API introduced A/B testing in mid-2022, Ads Manager doesn’t yet have this functionality. That means the best way to split test in Ads Manager is to copy ad groups or ads, change a single element, and run them against each other. Then compare results manually using Ads Manager analytics.