How to write an e-commerce marketing plan
Thinking about your e-commerce marketing plan for 2024? Use the RACE Framework to create a focused and well-structured digital marketing strategy
In today’s e-commerce business landscape, there is no room for a lack of planning.
All e-commerce businesses should plan out the best e-commerce marketing strategies to attract and retain high-value customers online as part of their e-commerce strategy.
Without a well-planned e-commerce marketing strategy, sustainable growth will be inhibited.
An e-commerce marketing plan with quantifiable KPIs should be directly linked to the goals of the business strategy which considers the e-commerce marketing landscape as a whole.
Our most recent survey found that nearly half of companies don’t have a clearly defined digital marketing strategy. Of those who do, the majority have integrated it into their overall marketing strategy.