Law Firm Marketing: Why Your Firm Needs to Get Social
Law Firm Marketing: Why Your Firm Needs to Get Social
As a legal marketer, Brantley Davis, President of Brantley Davis Ad Agency, has seen firsthand the power of social media for law firm marketing. His clients across the country use it with varying degrees of success. But those that are successful, generate 5-10 cases per month through social media. The difference according to Davis isn’t simply in the amount of money spent on social ads. He says it often comes down to the lawyer’s passion and affinity for interacting with the public.
“Some lawyers simply have a knack for social media. They’re unafraid, craving audience feedback, often even posting while we’re shooting TV ads,” explained Brantley Davis. “On a recent TV shoot, one partner began poking fun at the other on social media because he had to stand on an apple crate to compensate for his height. Their fans adored it and compared them to Danny Devito and Arnold Schwarzenegger in the movie Twins. It was a hoot!” Â