The L.O.V.E. 4-Step Email Copywriting Framework: Connections, Trust & Conversion
Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the right time.Â
There are countless ways to write copy that converts, but only one way to do it consistently: by using a framework.Â
The Power of a Copywriting Framework
Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with.
Copywriting frameworks provide a structure to organize your ideas while ensuring you don’t mistakenly neglect any key points needed to achieve your goals. They’re simple to use, easy to remember, and most importantly, they drive results.Â
But not all copywriting frameworks are created equal. Some pack more punch than others. Let’s look at why:Â