Make sense of your marketing with the 101 Guide to Marketing Attribution by Digital Marketing Depot
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This comprehensive guide deep dives into the state of marketing attribution, why it’s important, the types of attribution models, and more.
Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over one quarter of their budget (26%) on ineffective channels and strategies, according to a study by Rakuten.
Though marketing attribution may seem like a difficult task, in a world where ROI is king, accurate marketing attribution needs to be at the forefront of every marketer’s mind to maximize the efficiency of their activity in 2023.