Mastering the delicate balancing act of marketing by Emarsys
As marketers, we often work in the liminal space between businesses and customers. For you to succeed, both must be satisfied. The concerns of the business – revenue, growth, operations – mean little to customers, and the business often sees customers in return as line items in a financial report.
It’s a delicate balancing act to satisfy both. This is why both art and science are so essential for modern marketing. Art to create, connect and convert customers, and science to deliver, optimize and measure it.
Brands that can blend the art and science of marketing stand a better chance of driving true customer loyalty. This is no small feat as it requires creating an emotional connection between customers and businesses in order to build long-term relationships.