Microsoft Advertising profession service ads go global, changes to broad match modifier rolling out and more
Microsoft Advertising has announced several changes in its April newsletter, including the expansion of professional service ads, the broad match modifier change, and much more.
Professional service ads. Microsoft Advertising’s professional service ads are now available globally. Microsoft first released professional service ads as a beta about a year ago, saying “To help champion these professionals and better connect them to consumers with engaging ad experiences, Microsoft Advertising is developing a new ad solution called Professional Service Ads to make these connections more effective than ever.”
This is what it looks like:
Broad match modifier changes. Broad match modifier was deprecated in 2021 and with that, Microsoft said it is “rolling out gradually over the next several weeks, all broad match modifier keywords for search ads now serve as broad match keywords instead of phrase match.”