Microsoft Bing Chat May Share Ad Revenue With Publishers
Microsoft may share the ad revenue it generates through the Bing Chat responses with some publishers it obtains that content from. Yusuf Mehdi from Microsoft wrote, “exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.”
While the ads in Bing Chat are not new, I’ve documented dozens of ad formats Bing Chat has implemented since it first launched Bing Chat. Yes, Bing had ads on Bing Chat since it first launched and you can see from my story from several weeks ago, many of those ad formats.
But what is new is that Microsoft said they are looking for ways to share the ad revenue directly with publishers. Yusuf Mehdi from Microsoft wrote:
For our Microsoft Start partners, placing a rich caption of Microsoft Start licensed content beside the chat answer helping to drive more user engagement with the content on Microsoft Start where we share the ad revenue with the partner. We’re also exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.