Mobile Commerce (M-Commerce) Statistics And Mobile Design Considerations for 2023
While many consultants and digital marketers sit at a desk with large monitors and massive viewports, we often forget that many potential customers view, research, and compare products and services from a mobile device.
What is M-Commerce?
It’s essential to recognize that M-commerce isn’t limited to shopping and buying from a mobile device. M-commerce encompasses a wide range of activities, including:
- Mobile Shopping: Users can browse and purchase products or services through mobile apps or mobile-optimized websites. This includes searching for products, comparing prices, reading reviews, and completing the purchase process using a mobile device.
- Mobile Payments: M-commerce enables users to make secure payments through their mobile devices. This includes mobile wallets, contactless payments using Near Field Communication (NFC), mobile banking apps, and other mobile payment solutions.