Are You Really Mobile Friendly? Tools And What To Test For Mobile Speed, Mobile SEO, And Mobile User Behavior
While most marketing industry professionals design and publish sites from the comfort of their desktop and a nice large display, the majority of visitors to your website may be arriving (or could be arriving) from mobile devices. Not taking the time to ensure that your websites and landing pages are mobile-friendly can leave a huge gap in your inbound marketing efforts, largely from mobile search engines. And if you’re an e-commerce site, there’s no doubt it’s having a direct impact on your conversion rates.
58.16% of global web traffic originated from mobile devices. Google holds 93.68% of the mobile search engine market share and mobile devices take up 63% of organic search visits.Â
What Percentage of Search is Mobile
Google does not provide specific thresholds for each element that determines whether a site passes or not in terms of mobile-friendliness. However, there are certain guidelines and best practices that website owners can follow to ensure that their site is optimized for mobile devices and meets Google’s mobile-friendly standards. Here are some general guidelines for each element: