The Next Generation Of NFTs Are Here And Forward-Thinking Brands Are Providing Them
Non-Fungible Tokens (NFTs) have made their grand entrance onto the world stage. The battle is no longer for awareness of the medium — instead, it’s for acceptance of the fact that NFTs are good for a lot more than showing off digital art. Fortunately, NFT innovators aren’t just waiting for the mainstream to catch up with what they’re capable of. Instead, they’re defining the next generation of NFTs with a unique combination of practical utility that’s already making them an indispensable part of Web3 (the next iteration of the web being ushered in, which leverages blockchain technology, open-source applications, and the decentralization of data and information) — and a compelling path forward for entertainment brands.
Given their explosive growth, it’s easy to see finding success in the field of NFTs as a moving target, especially for brands that are currently on the outside looking in. Should you make a curated set of unique avatars? A token that ties in with a piece of real-life merch? Or maybe even an AI NFT that unlocks access to a unique, generative piece of software? Thankfully, there’s no need to guess.