10 reasons you need a digital marketing strategy in 2023
Digital marketing is more important now than ever. My recommendations on the challenges and opportunities for growth
Where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan to support digital transformation and business growth based on engaging their audiences effectively online.
The importance of digital channels in influencing purchases is highlighted by this research from Global Web Insight published in the Datareportal 2023 Global Digital Marketing statistics summary.
This research shows that if you don’t compete by maintaining quality online content to gain visibility within search engines and social networks then you’re missing out on opportunities to reach potential customers online.