Authentic Podcast Marketing: Connecting with Your Audience While Staying True to Yourself
Think of your favorite podcast. If you’re like most people listening to it is one of the best parts of your week. You love discovering new podcasts but do you hesitate to market your podcast because it feels inauthentic? This is a surprisingly common problem in the podcasting world. Amazing creators aren’t necessarily experienced marketers and as a result risk making amazing content that only a lucky few ever discover. The good news is that people love to share podcast recommendations so your content can do 80% of the job for you. That remaining 20% is just the job of making sure the RIGHT people hear it.
Embrace Your Passion
Odds are that someone, somewhere is out there right now hoping to find more content like yours. In every undertaking to promote your podcast, step one is to tap into the genuine passion that led you to create it in the first place. Remember why you started your podcast and the impact you want to make and then create your approach from that space. When you’re passionate about your content, promoting it becomes an exercise in finding likeminded people and sharing in that passion together. Wherever you go to consume content, you should also consider for promoting yours. Submit your podcast to be featured on the directories where you like to listen, mention it in social channels you share with likeminded enthusiasts, and look for similar podcasts also looking to grow to work out ways you can each reach the others audience.