Podcasting: Hobby vs. Business
Podcasters are often divided into two camps: the hobbyists and the serious business moguls. For hobbyists, podcasting is the ultimate excuse to talk incessantly about their niche obsessions — like the history of pine-needle basket weaving or the intricacies of cheese-making — without being interrupted by eye rolls. They relish the freedom to record in their pajamas while sipping coffee and revel in the joy of having at least three listeners who aren’t related to them.Â
On the flip side, serious business podcasters are armed with marketing strategies, high-end microphones, and dreams of sponsorship deals that rival Super Bowl ads. They meticulously plan each episode, aiming for viral content while obsessively tracking metrics. Whether it’s a passion project or a path to fame, every podcaster finds their groove — often while editing out those pesky pauses and ‘ums’ at 2 a.m.