Podcasts: as big as TV
- Cumulus MediaEdison Research
For 18-34 year-olds, podcasts are almost as popular as TV, says Pierre Bouvard of Cumulus Media and Westwood One, analysing Edison Research’s Infinite Dial data. 48% of 18-34s listen to podcasts each week – nearly as large as TV at 50%. Bouvard also shares “the one podcast slide every marketer should have”.
- Alitu
Alitu has added video calling in its remote recording app. You can see your guest while recording, before sending it through to the Alitu audio cleanup and editor for production. (It’ll record the video soon, too).
- LibsynLibsyn Ads
Libsyn Ads published its podcast ad rates for March. Average CPM was $21.95, down slightly from February’s $21.98 and March 2023’s $22.10.
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