Reaching Senior Executives Where It Matters
As companies continue to search for effective ways to reach customers and decision-makers, branded podcasts are surging in growth, with B2B making up about half of all those shows. With high-level senior executives as their target audience, what can brands learn about their listening habits that will help them connect? Recent findings from an extensive Signal Hill Insights report, revealed unique insights into the habits and preferences of senior executive podcast listeners.
Key findings that highlight the growth and opportunity for brands targeting the influential senior executive audience:
- Avid Podcast Consumers
In short, senior executives are dedicated podcast listeners. More than 4-in-5 (83%) report having listened to a podcast in the past week, compared to 66% of other monthly listeners. They are more than twice as likely to be “power listeners,” consuming at least five hours of content weekly. Tap into this engaged audience, by advertising on Podbean.