Wondery Ad Analytics launched for clients
Diana Polekhina
Yesterday: You got your email from Podnews late yesterday. It wasn’t you, it was us. Sorry.Tomorrow: we may delay 90 minutes so we can carry the IAB US Podcasting Advertising Report data.
First look: Wondery has released its own ad measurement suite, Wondery Ad Analytics – a new collection of first-party and third-party tools offered at no cost to qualifying advertisers. The suite offers six measurement products and over a dozen third-party vendors.
Podtrac released its rankers for April.
- Globally, iHeart is now listed in the global ranker, and, over 50% bigger than Acast, it debuts at #1. Acast was #1 global podcast publisher last time.
- In the US, Libsyn Ads debuts at #3 publisher, while in podcasts, The Daily is #1 again, beating NPR News Now.