PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make
Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC salary survey might offer some insights, enabling you to decide whether to negotiate a pay raise or explore new opportunities.
Duane Brown, CEO & Head of Strategy at Take Some Risk, has compiled and published his yearly examination of PPC salaries. The comprehensive report, featuring 112 slides, is based on data from 902 participants and conveniently breaks down gross salaries by country and region.
While the survey is packed with information, we’ll concentrate on a few key aspects: agency, freelancer, and in-house salaries for male and female PPC specialists in the U.S. For a more in-depth analysis, view the full PDF report here.