How to make privacy-first marketing decisions
Marketers are under strain as the economy and privacy regulations continue to shift at a rapid pace. Eighty-nine percent of marketing decision-makers agree that leadership is raising the pressure on them to demonstrate ROI, according to research that Google recently commissioned with Kantar.1
As a result, finding effective ways to assess how well your advertising works, while remaining privacy-conscious, is more important than ever. In this environment, how can you be confident when making decisions that set up your business for growth?
AI-powered solutions can strengthen confidence and deliver better outcomes, all in a privacy-safe way.