6 Key Tips to Write Great Product Descriptions (With Examples)
If you own an e-commerce website, your product descriptions are a low-hanging fruit to help you make more sales.
A great product description tells a story—the story of who your product is for and how your product can help them get what they want.
Because when it comes to sales, it’s not about what your product does. It’s about how your product helps your customers achieve the life they imagine in their heads.
But what does that mean? And how do you get more people to click “Buy now” after reading your product descriptions? Let’s set the scene with a few great examples.
One of my favorite examples of a stellar product description is Thursday Boot Co.’s President Lace-Up Boot. Let’s take a look:
There are a few key things here that make this description so good:
- It knows its audience: Men who want a boot that looks good, stands up to hard use, and doesn’t require constant cleaning and caring.
- It makes you a part of its story and mission: making the highest-quality boots that are priced fairly and ethically.
- It highlights the quality of the materials—Kevlar laces and USA-grown tier 1 cattle hides.