How to Write Meta Tags (Titles and Descriptions) for SEO
Meta tags are a part of the HTML code (HTML tags) for your website and describe any page’s content to the search engine crawlers. Â Meta tags are essential to all search engines such as Google, Yahoo, Yandex, Duck Duck Go, and Bing.
The phrasing “meta tag” makes it sound like these work behind the scenes away from reader’s eyes. After all, that’s the case with meta keywords. However, the title and tight summary you see on a SERP is often pulled from how the writer set up their title tags and meta descriptions.
Meta tags help the search engines understand, and index your web pages better and can improve your organic search rankings. Some tags, like the title and meta description, also help users understand your page’s content better and can improve your click rates via the SERP.
<head><title>Sample Title</title></head>