The Ultimate Guide to Product Marketing in 2023
Product marketing is essential, even if you only sell one or two products at your organization.
But what is product marketing? How do you market a product, and how does that differ from conventional marketing strategies? Let’s find out.
What Is Product Marketing?
Why Is Product Marketing Important?
Product Marketing Duties
Product Marketing Strategy
Product Marketing Examples
Product marketing is the process of bringing a product to market, promoting it, and selling it to a customer. Product marketing involves understanding the product’s target audience and using strategic positioning and messaging to boost revenue and demand for the product.