Seven Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn
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The pace of business is faster than ever before. Many organizations are mired in the muck of outdated systems and data silos, which render them incapable of moving at the speed of change. From a customer experience perspective, the result is lackluster, “meh” experience that has customers leaving in droves.
The customer turnover rate is now nearly one-third worldwide, whereas in the US, businesses are losing nearly one out of every two customers they gain (47%), according to my company’s survey of 1,600 global sales and marketing professionals worldwide—which shows that companies are ill-prepared to counter the trend.