Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP
Listen
NEW! Listen to article
Ah, the RFP: an acronym so well-known in email marketing that it barely needs an introduction.
To be sure, we’re talking about a request for proposal—the document that marketers write and distribute to potential vendors that essentially invites them to audition for their business.
RFPs have long been a staple of selecting an email service provider (ESP). Every company needs one; yet, every company’s needs vary. And there are a ton of ESPs, and they are most definitely not all the same.