Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement
Listen
NEW! Listen to article
How bad is it when a salesperson not only keeps emailing but also gets personalization wrong?
Consider this screenshot of an email I received:
You can see that someone tried for really stellar personalization—but unfortunately cited the wrong company! I worked at Gannett, and although Tegna was a spin-off, the divestment happened before I started.
That kind of thing is not new, but it’s felt newly awful since the pandemic unpaused.