Everything You Need to Know About Sales Mirroring
Customers prefer to buy things from people they like — plain and simple. It boosts your chances of making a sale because it naturally confers a sense of trust and comfort.
Cultivating this friendly framework with prospects can be challenging, especially when you don’t know much about their preferences or purchasing habits from the introduction.
So how can you overcome this challenge? By using sales mirroring. Here’s what you need to know about effective sales mirroring, why it matters, and which techniques are the most effective.
Sales mirroring is the rapport-building strategy of mimicking specific behavioral characteristics of potential customers to foster a feeling of trust.
The goal is to create a behavioral reflection that puts prospects at ease with an unspoken, innate understanding — even if the sales lead and staff have never met.