The Ultimate Guide to Sales Scripts (With Examples)
Many salespeople believe they won’t sound good if they read from a sales script. While I agree you should never read from a script when selling, a sales script can greatly improve your results by preparing you with the best questions and lines to say and ask.
Here, we’ll take a closer look at what a sales script is, review the sales script creation process, and see some examples of what these guides can look like in practice.
The term ‘sales script’ loosely refers to any combination of predetermined strategies, talking points, questions, and conversational structures sales reps can reference when speaking to prospects.
Sales scripts shouldn’t be taken as rigid, repeatable, word-for-word checklists with no room for deviation — it’s better to think of them as guides and not formulas. Any successful sales conversation will take some degree of improvisation and finesse.