How To Scale Your Content Marketing Strategy To Improve Efficiency
Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit.
You’re not expanding the content strategy, which implies simply ramping up operations. In that scenario, if it takes 10 hours to make one piece of effective content, it will take 20 hours to make two pieces of effective content.
Scaling implies efficiency. In the above scenario, what now takes 10 hours to create would take five hours to create in the more efficient scaled system.
Let’s explore five ideas to scale your content strategy efficiently and effectively.