This day in search marketing history: February 17
Microsoft introduces the Bing Network
In 2016, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network.
Bing Ads continued to serve ads on a sizable percentage of Yahoo’s search results.
The Bing Network was the result of a renegotiated search deal between Microsoft and Yahoo, which was originally a 10-year deal. The revised Yahoo-Bing search deal returned ad sales and account management back to each company: Bing handled Bing customers, Yahoo handled Yahoo customers.Â
Read all about it in Microsoft Introduces Advertisers To The Bing Network.
Also on this day
Google launches Google Business Profiles calls API
2022: Businesses could pull call history data from this API and into their CRM software.