5 Key Considerations for Winning SEO Buy-In – Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Petra has plenty of experience talking to C-level decision-makers about their business problems, and translating them into SEO solutions. So in today’s episode of Whiteboard Friday, she takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization.
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Video Transcription
Hi, I’m Petra Kis-Herczegh, and welcome to my Whiteboard Friday on five key considerations for SEO buy-in. I’m an SEO and solution engineer, which means I get to talk to C-level decision-makers about their business problems and translate them into SEO solutions. Today, I will take you through the five key considerations, which are audience, commitment, concerns and objections, status versus purpose, and prioritization. We’re going to talk about the common pitfalls and what you need to pay attention to and how you can make sure that you optimize this process so you can save time and do what you do best and spend more time executing your SEO strategy.