6 SEO considerations for a successful international expansion
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You might have detected a great opportunity based on a fair amount of traffic to your site from a specific country. Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it.
Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too.
Entering a new market or going global comes with potentially significant rewards and considerable risks.
Search marketers usually agree on what factors contribute to market entrants’ success, including:
- Extensive keyword and competitor research.
- Target market persona analysis.
- Analysis of new entrants.
- Self-contained ecosystems to allow paid and digital PR campaign planning.