What I Have Learned From Conducting Over 100 Website Migrations
Picture this nightmarish scenario. The design team has just built a new, shiny website that everyone is mighty proud of. However, you wake up one morning, and 50% of your website traffic has vanished into thin air.
That’s when the reality hits you that a visually appealing website redesign or CMS change can come at the cost of hard-earned traffic. Unfortunately, this scenario is too common, especially if you prioritize aesthetics over web traffic.
Avoiding this scenario is crucial to a website migration’s success. While there are numerous advantages to a strategic migration, preserving existing traffic must be the top priority.
Drawing on my extensive experience with over 100 website migrations, you’ll learn essential steps to ensure a seamless, SEO-friendly site migration.