Google Blocks 5.5 Billion Bad Ads, Leverages AI For Improved Ad Safety
Google announced the release of the 2023 Ads Safety Report to demonstrate its commitment to safe and transparent advertising for users and businesses.
The ad safety report shares progress on how Google enforces advertiser and publisher policies and the key trend in 2023: generative AI.
Read on for insights shared within the report and what they mean for advertisers.
Advertiser Policy Enforcement Insights
The main driver of increased ad enforcement has been, without a doubt, generative AI.
While traditional machine learning models are still trained to detect and alert of ad policy violations, Google is leveraging its generative AI tool, Gemini, for ad safety tools.
According to the ad safety report, more than 90% of publisher page enforcement used machine learning models and LLMs (large language models) in 2023.