Amazon ordered to publicly share details of ads it serves in the EU
Search Engine Land » PPC » Amazon ordered to publicly share details of ads it serves in the EU
Amazon must now share details about the ads it serves in the European Union through a public library.
The retail giant is being forced to provide more transparency about its ad operations under the EU’s Digital Services Act (DSA) after losing an appeal in the Court of Justice of the EU (CJEU) for a temporary suspension.
Why we care. The creation of an Amazon ads library will offer marketers valuable insights into how the retail giant showcases and profits from campaigns. This will empower them to optimize their ads more effectively for better performance on the platform.