Amazon launches new search functions on mobile to rival Google
Amazon is rolling out new features to improve its search capabilities on mobile.
In a bid to rival search engines like Google and Pinterest, the retail giant is launching new search and discovery tools, including:
- Multimodal search (the ability to search using both text and images)
- Expanded AR features
- Find-on-Amazon (a new tool that identifies similar products to those in a photo you share directly with the Amazon app)
Why we care. Although each update may seem inconsequential on its own, together, these new tools can influence how consumers search for products and redirect more searches to Amazon. Consequently, these changes could affect Google’s advertising revenue, as Amazon has been closing in on the dominant position held by Google and Meta in digital ad spending.