Automated SEO Reporting (The Easy Way)
If you’ve dabbled in SEO reporting, you’ll know that manual reporting becomes more painful the more you have to do. So, how can you take the weight off your shoulders? By automating the repetitive bits.
In this article, I’ll share how you can automate your SEO reporting easily using just two tools: Ahrefs and Google Looker Studio (GLS).
Automating SEO reporting: theory vs. reality
In theory, automating SEO reporting should help:
- Free up time
- Improve efficiency
- Improve consistency
- Reduce costs
But, in reality, these types of projects can get complicated quickly—often taking longer than expected—if finished at all.
Source: XKCD (crude adaptations by me)
So, rather than trying to automate all the things, let’s keep it simple and focus on what we can automate easily: