Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023
Google’s 2023 Ads Safety Report revealed that it blocked or removed 12.7 million advertiser accounts last year – nearly double the previous 12 months.
Additionally, the search engine blocked or removed 5.5 billion ads for violating its policies – slightly up from the prior year.
Why we care. Cracking down on fraudulent accounts is critical for brand safety and also helps to ensure a safer space for consumers so that they can confidently make online transactions. However, there’s also a potential risk associated with AI, as it may mistakenly suspend genuine advertisers and ads.
The report findings. In the 2023 Google Ads Safety Report, Google found:
- Google blocked or removed 206.5 million advertisements for violating our misrepresentation policy, which includes many scam tactics.