CRO Misconceptions Every SEO Should Know — Whiteboard Friday
Conversion Rate Optimization doesn’t happen in a vacuum. All the different marketing initiatives that we do impact each other. Knowing a little bit about CRO will help you and will go a really long way.
Hi, my name is Ayat Shukairy. I’m the co-founder of Invesp and Figpii, a conversion rate optimization company and marketing tool. Today I’m gonna talk to you guys about five CRO conversion rate optimization misconceptions that every SEO should know.
Conversion rate optimization
Conversion rate optimization doesn’t happen in a vacuum. All the different marketing initiatives that we do are all impacting each other. So knowing a little bit about CRO will help you and will go a really long way.
Number one thing is there’s a lot of clickbait when it comes to conversion rate optimization. So there are all these sensational case studies that talk about an 85% increase in conversion rates and a 30% increase by just changing the color of a CTA. That’s not CRO. And that’s why it’s super important to make sure that we communicate this and that we understand that conversion rate optimization’s a lot more complex; there’s a lot more that goes into conversion rate optimization in order to get some really, really amazing results.